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14
Mar
Facebook are subtly addressing issues that society has been ignoring
Facebook Continues to Revolutionise Society
  • Jason Waters
  • 541 Views
  • 0 Comment
  • Custom Lists . Facebook . Gender . Gender Recognition . Parade . St. Patrick's Day .

Facebook have recently been credited to opening up their stance on gender recognition with the introduction of a staggering 58 types of gender. Before, users could only choose from the traditional Male or Female option. Now, users who want to express themselves as a certain gender can choose from Agender (rejecting all gender), Cis Male (male assigned male at birth) Transgender (both sex) or quite simply… Neither. This decision was always going to be at the centre of much controversy.…

07
Mar
mobilemessaging
Mobile Messaging – Ephemeral vs Permanent
  • Keith O'Reilly
  • 623 Views
  • 0 Comment
  • Facebook . mobile . Mobile Messaging . SMS . Snapchat . Whatsapp .

I only have myself to blame for this blog post. It was my idea a few weeks ago when we were discussing prospective blog topics, and when the news about WhatsApp's purchase by Facebook broke I thought my timing in discussing mobile messaging was perfect. So, hot on the heels of WhatsApp’s giant acquisition and the rumours of Snapchat rejecting an equally eye watering chance to be taken over by Facebook, there is a relentless buzz around mobile messaging and…

03
Mar
BIONIC Blog Post about Real-Time Advertising
The Power of Real-Time Advertising
  • Gillian Fitzgerald
  • 648 Views
  • 0 Comment
  • content strategy . customer relationship building . data . online chatter . Oreo . Real-Time advertising . trending topics .

The lights went out and Oreo stole the show. Super Bowl 2013 was one to remember and became a standout moment for Real-Time (RT) advertising. Oreo took a chance to capitalise on the unexpected blackout and its “Dunk in the Dark” tweet has come to epitomize this advertising practice. Despite all other advertising that ran during the prized Super Bowl slot, this ingenious reaction by the cookie brand outshone all the rest. So how important is Real-Time advertising? And how…

20
Feb
Featured Image DR
Facebook Direct Response: Post, Click, ACTION!
  • Gillian Fitzgerald
  • 719 Views
  • 0 Comment
  • Call-to-Action Buttons . custom audience . Direct Response . Facebook advertising . Lookalike audience . Performance Marketing . Targeting and Tracking. . Website Custom Audience .

Facebook is a platform only for fan building and for engagement, right? Wrong! Facebook has started to shirk its “social only” legacy and is fast becoming a potent Direct Response (DR) advertising vehicle for brands. With the social network showing great ambition to grow this area of their business, now is a good time to explore just how they are tailoring their offerings for DR Marketers. So what is Direct Response advertising and what are the key features of Facebook’s…

17
Feb
Video Advertising 2014
Video Advertising: One to Watch in 2014
  • Ciara O'Regan
  • 742 Views
  • 0 Comment
  • branding . social media advertising . video advertising .

If 2013 was “The Year of Mobile” for advertising, then 2014 is definitely “The Year of Video”. In the age of information overload, no business or brand can afford to avoid publishing videos to their website and social media. Video helps consumers to digest information in easy-to-swallow, bite-sized chunks and is the reason why 64% of people who are researching a product or service eventually purchase. Search engines also prioritise websites with video content and there are so many tools…

11
Feb
BIONIC Valentines Day image
Share the love on Facebook
  • Natalie Buckley
  • 820 Views
  • 2 Comments
  • branding . Facebook . Facebook advertising . Infographic . Valentine's Day .

With Valentine’s Day just around the corner, we think that it’s time to get loved up on Facebook. Valentine’s Day is a profitable time for retailers. It is one of the largest retail holidays after Christmas with sales ranging from sweets and teddy bears to romantic weekend breaks and Tiffany jewellery (okay, okay a girl can dream). Social Media advertising is a fantastic way to make sure that your brand is tugging at customers' heartstrings this romantic season: According to…

03
Feb
Product Update image
Facebook Website Custom Audience will drive Direct Response
  • admin
  • 889 Views
  • 0 Comment
  • Custom audience targeting . Direct Response . Facebook . Facebook advertising . Website Custom Audience .

The advantages of Facebook advertising have never been more apparent with the introduction of Facebook's latest product update. Not only are Facebook advertisers able to easily control and track their Facebook advertisements, but soon they will also be able to analyse how users behave when driven off-site. This will allow advertisers to better estimate their Return-on-Ad-Spend (ROAS) and, as such, better justify their investment in Facebook advertising. Read more about this update here: Custom Audience for DR - Flashpoint 2014  

03
Feb
Jay - Holiday sites image
Reasons Why Travel Agents need to advertise on Facebook
  • Jason Waters
  • 883 Views
  • 0 Comment
  • Custom audience targeting . Facebook . Facebook advertising . Holiday . Key word targeting . Online advertising . Travel . Travel agents . Travel companies .

January, the realisation that Christmas is finally over kicks in. The New Year resolutions having already been broken and the constant inspection of your bank balance, depression dawns, knowing you won’t be paid until the end of the month. What better thing to be doing than planning! Planning for that summer getaway with the gang, a city break with the one you love or even a relaxing family vacation. Now that January payday has passed, it is an ideal time…

30
Jan
8 ways to smarter fb advertising
8 Ways to Smarter Facebook Advertising
  • Natalie Buckley
  • 855 Views
  • 0 Comment
  • 20% text overlay . BIONIC . Custom audience targeting . Facebook advertising . Lookalike targeting . Page Metrics .

It’s 5pm on Friday afternoon and you need to set up a Facebook advertising campaign before the weekend.... the clock is ticking, where do you start? For those of you not using BIONIC, this situation can be a stressful one. We know how easy it can be to become overwhelmed with the sheer amount of targeting and ad options available through Facebook advertising.  Questions like “Is my bid high enough?” and “Am I targeting the right people?” are only two…

23
Jan
january blues image
Can Facebook cure your January Blues?
  • Gillian Fitzgerald
  • 881 Views
  • 0 Comment
  • branding . Facebook . Facebook advertising . January Blues . January offers . January sales . social media advertising .

January – the month where resolutions are made to be broken, where payday seems a lifetime away, where the reality of being back to work is kicking in and where many people are in hibernation. The Internet is awash with articles around the January Blues and as “Blue Monday” (allegedly the most depressing day of the year![1]) has just passed, I think now is the perfect time to raise the question - could Facebook offer the antidote? Related to this…