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03
Feb
Facebook Website Custom Audience will drive Direct Response
Facebook Website Custom Audience will drive Direct Response
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  • Custom audience targeting . Direct Response . Facebook . Facebook advertising . Website Custom Audience .

The advantages of Facebook advertising have never been more apparent with the introduction of Facebook’s latest product update.

Not only are Facebook advertisers able to easily control and track their Facebook advertisements, but soon they will also be able to analyse how users behave when driven off-site. This will allow advertisers to better estimate their Return-on-Ad-Spend (ROAS) and, as such, better justify their investment in Facebook advertising.

Read more about this update here: Custom Audience for DR – Flashpoint 2014

 

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